Earlier this week, Deputy Prime Minister and leader of the Liberal Democrats, Nick Clegg spoke of his apology to students regarding the latest round of tuition fee increases. Whilst this was the main objective of his speech, no sooner had he ended on the word 'apology' the video was a viral sensation and is set to maybe even reach the UK Chart this weekend.
The broadcast intended for students, created by 'thepoke' website gives a great opportunity to see the light er side to Politics. However whilst the spoof has been watched by just shy of 400,000 YouTube viewers, Nick Clegg has given his full backing requesting that all of the single profits be given to the Christians Hospitality Charity in Sheffield, where he is a PM.
This is not the first time something like has happened. In the build up to Presidents Obama election in 2008 a video replicating a speech at a party broadcast was re-created by creative agency Dipdive and released on YouTube. It featured Will.i.am, John Legend and a wealth of other known celebrities supporting his campaign. The video entitled 'Yes We Can' has grossed more than 24million users since 2008 and has won a host of Webby and Emmy awards for both the creative directors at Dipdive but also Will.i.am himself.
So whether Nick Clegg is keen to re-gain credibility to students following this spoof remains to be seen, however the video will do the coalition government no wrong going forward.
If you have not seen both of these videos I have attached them to the bottom of this blog for your further amusement.
