Friday 13 July 2012

Making the Most of your LinkedIn Account

Ever wondered who is looking at your LinkedIn profile. Having been an avid user for many years I now have found it increasingly useful to gain new connections and potential new opportunities simply by connecting with people who have viewed my profile recently. 

You can view who has viewed your profile by going to 'who's viewed your profile' on the LinkedIn home screen. It will say something along the lines of '8 people have viewed your profile in the past 3 days'. Below that you will see how many times your profile has come up in searches.

These tools are all good measures of your investment you put into your profile. The likelihood of someone visiting your profile could be because they are looking for new opportunities themselves, have a point of contact or even some information they would like to share with you. This in turn allows your to modify your content and make it more applicable to the people you want to reach out to with in your particular industry. 


Who's been looking - directors, to college friends, it always intriguing to find out who has been looking at your profile. Whilst it is great that people view your profile, you can never be sure why they did, therefore in some instances it may be appropriate to send them a Linkedin connection request. 

The key to a LinkedIn connection message is to keep it short. Whilst it would be easy to stick with the default tag line "I'd like to add you to my professional network" This does not really answer the question, why should they connect with you. The key then is to make it precise but also keep it simple.

Maybe use something like this. It is straight forward and justifies the reason why other colleagues, or potential employers should connect with you.  LinkedIn offers a premium version of 'profile stats', it allows you to build a complete picture of more recent viewers in your industry. Whilst this is a paid version I feel the 'free' tool is just as good. It depends on how deep your pockets are as the premium version is on monthly subscription basis.

Next time you are on LinkedIn have a look at this tool and use it to your full potential. It is a great way of connecting with different people in many different industries. 



Tuesday 3 July 2012